Privacy, plainly.

We collect a small amount of data to see how this site is used, to measure our advertising, and to reply when you write to us. We don't sell it, and we don't collect more than we need.

Each form asks only for what we need to answer you:

• Contact form: your name, email address, and the topic and message if you add them.
• Quote form: your name, email address, and a message if you add one.
• Non-profit application: your organization's name, 501(c)(3) status, website, and mission; your name, email address, and phone number; the services you need; the project's description, timeline, and budget; and anything else you add.

The contact and quote forms also tell us which page you sent them from and whether you were reading in English or Portuguese, so we can answer in your language.

What you send arrives in our inbox as an email, delivered by Resend, our email provider, which handles it in the United States. So that a message can't be lost if that email fails, we also keep a private backup copy of each submission with Vercel, our hosting provider. We use what you send to reply and to keep track of the conversation. The only other use is Google's ad measurement, described under Advertising.

To stop one connection from sending message after message, our server turns your IP address into a scrambled code (a one-way hash) and uses that, not the address itself, only to limit repeated submissions. Neither is saved with your message.

Booking a call opens Cal.com's scheduler in a window on our page. What you type there, such as your name, email address, and any notes, goes to Cal.com, which books the call and sends you the invite. Cal.com's script loads on pages with a booking button, and when you open one of our contact forms, before you click anything. Cal.com handles this data as described in its privacy policy.

Google Analytics shows us which pages people visit and how they found us. We have Google signals turned on: for visitors signed in to a Google account with ad personalization on, Google can connect visits across their devices and gives us reports in aggregate, such as age ranges and interests. You can switch Google Analytics off in your browser with Google's opt-out add-on.

Microsoft Clarity records how visitors use the site, with session recordings (replays of clicks, scrolling, and taps) and heatmaps, so we can improve the site and our advertising. Clarity masks what you type into forms by default, and client portal and admin screens are masked in recordings. Microsoft collects and uses this data as described in the Microsoft Privacy Statement.

Vercel Web Analytics, from our hosting provider, counts page views and a few events, such as opening or sending a form, in aggregate, without cookies.

We run ads on Google. The Google Ads tag tells us when a visit from an ad leads to an inquiry or a booked call. By default the same tag also lets Google add visitors to advertising audiences, so you may see our ads later on other sites (remarketing).

When you send one of our forms, Google's tags can also pick up the email address and phone number you typed, turn them into a scrambled code (a one-way hash) in your browser, and send that code to Google. Google uses it to match your inquiry to an ad you clicked and to measure how our ads perform.

You can turn off personalized ads from Google in My Ad Center. Google's use of this data is described in Google's Privacy Policy.

On public pages, this site sets these cookies for the analytics and ads above:

• Google: _ga and _ga_* (Analytics), _gcl_au, and _gcl_aw when you arrive from one of our ads (Ads)
• Microsoft Clarity: _clck and _clsk

These are the main ones. Google, Microsoft, and Cal.com may also use cookies on their own domains, as their policies describe. You can clear or block cookies in your browser's settings.

Emails from our forms stay in our inbox as long as we need them to answer you and for ordinary business records. Resend, our email provider, keeps a copy of each email for 30 days, then deletes it. The backup copies of form submissions are deleted automatically 12 months after they arrive. Google Analytics and Clarity keep their data for the retention period set in those tools. To have your messages deleted, backup copies included, email info@crescendostudios.com and we'll do it (Resend's copy expires on its own within 30 days).

Some browsers can send a “Do Not Track” signal. This site doesn't currently change what it does when it receives one; the opt-outs above are the way to turn tracking off.

When we change this statement, we update this page and the date at the top.

By using this site, you agree that we, Microsoft, and Google can collect and use this data as described above. If you have questions, or want to know what we hold about you, email info@crescendostudios.com and a real person will reply.